Color Palette

Overview

Using a consistent color palette helps build awareness and recognition for CrossLink. The primary orange reigns supreme, and when paired with our supporting sets, you can cultivate harmonious and visually impactful color schemes. Don’t forget, our palette allows for the use of whites, blacks, and grays to enhance your compositions.

Primary Colors

These are the dominant colors used in CrossLink’s visual identity.

Orange

CMYK: C01 M36 Y99 K00

RGB: R251 G187 B33

Hex: #fbae19

Pantone: 144C

Black

CMYK: C100 M100 Y100 K100

RGB: R0 G0 B0

Hex: #000000

Pantone: Pro Black C

Secondary Colors

These are the secondary colors used to enhance and support the primary colors.

Yellow

CMYK: C02 M18 Y98 K00

RGB: R250 G205 B17

Hex: #facd11

Blue

CMYK: C83 M51 Y00 K00 RGB: R1 G118 B211 Hex: #0176d3

Tertiary Colors

The tertiary color scheme is useful in creating an accent color that can be used to emphasize different messages across multiple platforms.

Pale Grey

CMYK: C02 M01 Y01 K00

RGB: R249 G249 B249

Hex: #F5F5F5

Light Blue

CMYK: C14 M02 Y00 K00

RGB: R213 G235 B255

Hex: #D5EBFF

Background Colors

The background colors below offer additional options besides your standard white background.

Gradient

From primary orange to secondary yellow.

Orange